Cascada

MSA Visuals / Memo Akten provided technical direction and interaction design for Nexus Interactive Arts, on a 16m tall digital, interactive waterfall in Quito, Ecuador.

The installation was commissioned by Coca-Cola Latin America. It consists of a realistic simulation of 3D fluids, pouring from 5 storeys high mimicking a giant waterfall. The waterfall reacts to visitors movements and responds to audio input when live bands perform in the venue. While the behaviour is a realistic simulation of 3D fluids based on accurate physical modelling, the visuals are highly stylised to abstract  and accentuate the motion of the fluids. Visitors are tracked using a stereoscopic camera, and they can play with the virtual flow as if it were real.

The installation runs on completely custom software, can be controlled remotely, currently runs on a 16m x 4m LED wall and has been designed to tour.

Read more here on fastcompany.com

Credits

• Director: Davide Quayola
• Technical Director: Memo Akten
• Liquid Simulation: Matt Swoboda
• Executive Producer: Cedric Gairard
• Creative Director: Chris O’Reilly
• Lead Interactive Producer: Ulla Winkler
• Documentation/Digital Producer: Tim Dillon
• Account Manager: Carolina Vallejo
• Event / AV Production Co: Induvallas
• Editor: David Slade / Steve McInerney
• On site filming: David Holguin / Paul Gallegos
• System Support: Jelani John
• Production Assistant: Fernanda Garcia Lopez
• Nexus IT Support: Patrick Hearn
• Interactive Sound Design: MOST / Vauxlab
• Composers: Ivo Witteveen & Diederik Idenburg
• Vauxlab Audio software: Thijs Koerselman

Coca-Cola Latin America:

• CE Director: Guido Rosales
• Marketing Director: Miguel Moreno Toscano
• Senior Design Manager: Raphael Abreu
• Senior Marketing Manager: Pierangela Sierra
• Brand Manager: Emilia Villamarin